Introducing the Lifter Plump volumizing lip gloss from MAYBELLINE! Experience the innovative formula enriched with chili and Maxi-Lip that delivers an immediate and enduring plumping effect. CAUTION! MAY CAUSE ITCHINESS. GET VOLUME THAT ENDURES. Achieve luscious, glossy lips that stay plump throughout the day. Enjoy lips that appear 30% fuller!* *Results based on expert evaluation involving 55 participants.