The lipstick of heroines. A product so luxurious, so subversive, that it became the ultimate weapon for uncompromising seduction. Almost 40 years later, ROUGE PUR COUTURE remains the manifesto of an audacious, free-spirited femininity that breaks the rules to reinvent them.
In just one stroke, luxurious, rich color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.